Shank, B. 1988.
Facts and Faith 2(2):5. CELD ID 6240
|As I See It: Marketing the Good News|
American corporate strategy has become highly refined. In the organizations that are going somewhere, the word of the day is "market-driven." Building a better mousetrap no longer guarantees success. Today, you have to be in tune with your market before product development even begins. The shelves of design labs are littered with devices that work perfectly but never caught the market. You need both a winning product and a carefully strategized link-up with the people who need it.