Abstract
Your irresistible urge to snatch up that cute little puppy and hug it for all you're worth isn't just a feeling. It's science. How did you respond the last time you saw an adorable bunny, a rambunctious kitty, a big-eyed bear cub, or a delightful puppy? Your warm feelings are no accident. Scientists are discovering that everyone (or nearly everyone) has them. Disney cartoonists have capitalized on cute traits to create memorable characters like Bambi, Dumbo, and Pluto. They work across cultures and continents, too. Meanwhile, the pet industry is booming. Other organizations are dedicated entirely to rescuing abused animals. Commercials tug at our heart-strings and provoke outrage simply by showing a needy animal.