Abstract
Science tells us that "it" comes from "bit"-that the world is based on information -and that information is based on contrast. We know that contrast attracts our attention, and we additionally know that what catches our attention also engages our awareness and self-awareness. Our awareness and our self-awareness enable us to decide how we shall act in response to what has attracted our attention. Thus, awareness and self-awareness are also driven by high contrast. The opening line of the Shma tells us that everything comes from the One Highest Contrast: Ha-Shem Elokim.