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Book review: Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
Burgeson, JW. 2006.  PSCF 58(3):250-251. CELD ID 20698

Abstract
This book is politically incorrect, in the best sense of that term. Levitt, who teaches economics at the University of Chicago, recently received recognition as "the best American economist under the age of forty." Dubner is a writer for the New York Times. The book teases out many surprising (and counterintuitive) relationships. Economics, the authors argue, is simply the study of incentives, often hidden incentives. If one is willing to view the world in a rational way, several "truths" are revealed, some that fly in the face of conventional wisdom.